In magazines or newspapers, readers find articles by scanning front pages or reading a table of contents. On the Internet, readers find articles by typing keywords into search engines, making it important for writers to learn about search engine optimization SEO. For more information on how to write engaging content, see www.concentricmarketing.co.uk.
What is Search Engine Optimization?
Search engine optimization is the process of making website content more relevant and easier to find on search engines. One way this is done is by finding keywords most people type into search engines when researching certain topics. For instance, people deciding what dog to buy are likely to type choosing a dog breed into search engines to find relevant articles.